Why choose
Everest Digital?
We bring extensive retail expertise with deep expertise in data, insights, marketing and digital. We bring a growth mindset and a passion for testing and optimization. We endeavour to support and coach your talent to help your teams reach their full potential. Ensuring their journey is marked by profitable growth and success in the ever-evolving digital world.
Our Heritage
Founders Ian and Ryan are originally from “down under”, but after living in Montreal for the last 15+ years are proud to call Canada home…
New Zealander Sir Edmund Hillary the first person to climb Mount Everest. The well-organized expedition was launched in the spring of 1953. The successful mission was the epitome of teamwork, planning, expertise, agility and hard work. Traits that we aspire to uphold at Everest Digital.
The Team
Ian Richards
Founder
Head of Marketing & Digital
Originally from New Zealand, Ians career spans 20+ years across telco and retail working for some of the world’s most renowned brands. He has held a number of executive roles overseeing marketing, CRM and Digital with full ecom P&L responsibility. Having been part of a number of large digital transformations, it became clear to Ian that success was mostly in how teams worked with winning traits being a culture of agility, team-work and a growth mindset. Ian’s passion for growth, fostering great talent and passing on this learnings to help other retailers grow was his motivation for founding Everest Digital.
Corp Resume (SVP/CDO/CMO): Telecom NZ, T-Mobile UK, Rogers, Virgin Mobile, Phillip Morris Int, Aldo Group, Laura Canada, Groupe Dynamite, Indigo Chapters.
Ryan Drew
Co-Founder
Head of Customer Success
As a co-founder of Everest Digital, Ryan brings over 15 years of expertise in direct-to-consumer retail, specializing in digital marketing, customer analytics, and consumer research. Renowned for delivering incremental ROI and enhancing consumer experiences, Ryan’s track record includes significant achievements such as spearheading transformative research projects and optimizing team structures for efficiency. With proficiency in web analytics, P&L management, and agile methodologies, his vision for Everest Digital is to lead a team dedicated to achieving new digital heights, leaving a lasting impact on the businesses he guides and the teams he coaches.
Corp Resume (Director/VP level): Reitmans, Davids Tea, Groupe Dynamite
Souheil Elazouzi
Head of Analytics & Insights
Souheil brings a proven track record in reporting, customer segmentation, predictive modelling, and A/B testing. Proficient in SQL, Python, SAS, Tableau, and tech tools, he crafts strategic solutions. Operating seamlessly in Project Management and Development frameworks like Scrum and CRISP-DM, Souheil ensures streamlined workflows. With over a decade of hands-on expertise, Souheil has collaborated with over 25 brands, in marketing, retail, ecommerce and wholesale and distribution. His blend of business acumen and technical prowess empowers stakeholders with actionable insights.
Corp Resume (Sr Manager / Director level): Sobeys, Aldo Group, Dunnhumby, Loyaltyone, McKesson Canada.